Welcome to our March edition, where we zero in on transformative trends and analytics to empower yoga businesses. This month, we're gearing up to help you unlock competitive insights and foster growth with fresh, spring-inspired strategies:

1. Lean into spring trends for business growth

2. Mastering Chaturanga for business success

3. Attract students with our spring sequence (visual guide & audio guide)

   
   -The AY Team

RESEARCH DIGEST

Capitalize on Emerging Yoga Trends for Business Expansion

🌿Elevate your yoga business this spring

As the season shifts, it's prime time for yoga businesses to grow by aligning with the season's emerging trends. Here’s how you can enrich your offerings and captivate your audience:

• Embrace the Outdoors: Consumer demand for outdoor activities spikes in spring, so try offering outdoor yoga classes and events. The Outdoor Foundation's research suggests local parks as the prime spots for hosting yoga sessions, promising a refreshing escape for your clients to connect with nature and the community.

• Spring Detox: The global wellness industry, now worth over $6 trillion, sees a continuous rise in consumers seeking natural detox and wellness practices. Capitalize on this by curating spring detox-themed workshops, utilizing asanas and breathing techniques for holistic well-being.

• Navigating Daylight Saving Time: The Sleep Economy is projected to reach a record high in 2024. Studios can capitalize on the daylight savings time shift to attract clients seeking natural remedies to adjust their sleep cycles. Attract these consumers by offering yoga sessions focused on sleep enhancement and relaxation, and market the offerings asaiding your clients in adjusting their internal clocks seamlessly. 

• Renewed Focus on Personal Growth: With personal development in high demand, especially among millennials willing to invest in self-improvement, spring is the perfect moment to introduce transformative yoga programs. Tailor your offerings to foster self-discovery and renewal, tapping into the collective desire for personal growth and development.

By embracing these trends and integrating them into your yoga business strategy, you can offer impactful experiences that resonate with your clients' desires for health, wellness, and personal evolution this spring.

FEATURED MOVEMENT

Mastering Chaturanga Dandasana for Business Success

One of the most common mis-practiced yoga poses is Chaturanga Dandasana (Four-Limbed Staff Pose). Its complexity makes it a perfect teaching tool for engagement and retention. Emphasize correct practice and its benefits in instructor training programs to enhance class quality and client satisfaction. Offering workshops or online resources focused on such key poses can also serve as an additional revenue stream while boosting your studio's reputation for quality instruction.

🌟Your instructors guide to ensure proper alignment and a premium yoga experience

🚫Common mistakes

• Dropping the Shoulders Too Low: Many people lower their shoulders below the level of their elbows, putting undue stress on the shoulder joints.

• Sagging Hips: Failing to engage the core adequately, leading to the hips sagging towards the floor, which can strain the lower back.

• Elbows Flaring Out: The elbows should stay close to the body, but a common error is allowing them to flare out to the sides, reducing the effectiveness of the pose and increasing the risk of injury.

• Incorrect Hand Placement: Hands placed too far forward or too wide can compromise form and effectiveness, leading to shoulder and wrist strain.

☑️Teaching strategies for correct alignment

1. Start with Modifications: Encourage beginners or those with less upper body strength to start with modifications, such as Chaturanga on the knees or practicing the pose with the chest and thighs coming down to the floor simultaneously. This helps build strength gradually.

2. Demonstrate and Explain: Demonstrate the pose before class, highlighting common mistakes. Explain the importance of alignment, particularly keeping the elbows at a 90-degree angle and aligning the shoulders no lower than the elbows.

3. Use Props: Show students how to use props like blocks or straps to understand the proper alignment and depth of the pose. For instance, placing a block under the chest can prevent them from lowering too much.

4. Incorporate Strength-Building Exercises: Include exercises and poses in your classes that strengthen the core, arms, and shoulders, which are essential for a strong Chaturanga. Planks, forearm planks, and dolphin poses are great preparatory exercises.

5. Provide Hands-On Adjustments: With consent, offer gentle hands-on adjustments to help students feel the correct alignment in their own bodies.

6. Educate on the Importance of Core Engagement: Stress the importance of engaging the core throughout the pose to protect the lower back and maintain proper form.

7. Encourage Mindfulness: Remind students to be mindful of their body's signals. If they feel strain or cannot maintain alignment, they should modify the pose or rest in Child's Pose.

8. Offer Progressions: Once students have built sufficient strength and are familiar with the pose's alignment, introduce more challenging variations progressively.

9. Highlight the Breath: Teach students to use their breath to support their movement. Instruct them to exhale as they lower into Chaturanga, which can help engage the core and stabilize the pose.

10. Create a Non-Competitive Environment: Emphasize that yoga is a personal practice and that it's more important to perform poses correctly than to do the most advanced version. Encourage students to listen to their bodies and respect their limits.

MIND-BODY CONNECTION

Boost Your Studios Appeal With Our March Yoga Sequence

🧲 Attract more students with a seasonal touch

Introduce our March yoga sequence to your schedule, and watch as it transforms not only your classes but also your business dynamics. This carefully curated sequence isn't just a set of movements; it's a strategic tool to attract more students, promising them a journey of renewal and growth. Offer special themed classes based on this flow to energize your community and spark conversations about the transformative power of yoga.

🌸 Empower your instructors with a comprehensive March sequence guide

Incorporating this seasonal flow into your offerings can enhance your studio's appeal, providing both instructors and students with fresh inspiration and a tangible sense of growth and rejuvenation. Equipping your instructors with a spring yoga sequence means providing them with a toolkit to theme their classes effectively for the season. This sequence is complete with cues and conversational guides designed to simplify instruction while deeply engaging students.

🎧Audio guidance available

Prefer auditory learning? Asana Audio provides expertly guided sessions of our monthly yoga sequences. Tune in to bring our March yoga sequence into your space to get ideas on how to tie sequencing and conversational cues together.

COMMUNITY CORNER

Seeking Your Insights to Bolster Community Knowledge💡

As the spring season blossoms, we’re gathering insights on the latest yoga trends and innovations directly from you—our community’s core. Inspired by CB Insights’ approach to real-time data, we invite you to share the fresh practices and ideas blooming in your studios. Have you introduced outdoor sessions, new workshop themes, or other innovative offerings? Let us know!

🤲How to share:

Quickly reply with any trends or new practices you’ve embraced this spring. Your insights are invaluable in painting a comprehensive picture of yoga’s evolving landscape this season.

Together, let’s inspire and inform our community with the richness of spring’s yoga evolution

RECOMMENDED RESOURCES

📚 Whether you're an instructor seeking fresh inspiration or a practitioner eager to deepen your practice, our newsletter is packed with valuable insights, tips, and trends. Don't keep the goodness to yourself—share the newsletter and let's grow our community together.

🧘‍♀️ Dive Deeper into Your Yoga Journey with Amenity Yoga Classes! Elevate your practice, connect with a community of like-minded yogis, and discover the true essence of yoga. Our expert instructors are here to guide you through every breath and pose, whether you're just starting or looking to deepen your practice, please contact us!

🎧 Tune into Asana Audio for our expert-led yoga sessions of our suggested monthly sequences.